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Business Analytics- An Emerging Field

  1. Introduction
  2. What is Business Analytics? 
  3. Why study Business Analytics?
  4. Who should study Business Analytics?
  5. What is the scope of Business Analytics? 
  6. What are the top 10 universities in the world for MS in Business Analytics? 
  7. What are the famous companies that need Business Analytics Professionals? 
  8. What is the salary range of a Business Analytics Professional? 


In this era of Big Data and Artificial Intelligence, there is a never-ending need for determining the statistical analytics of the data generated from various businesses. The evolution from the pen-paper analysis of individual data to the statistics and computer-based tools & methodologies used for deciphering a room full of business data in a short span of time has already taken place. This transformation is crucial for all kinds of businesses and enterprises. The field of Business Analytics is ever-growing providing ample growth opportunities to the professionals.

If you are a student or a professional with a passion for solving business problems using quantitative data analytics tools, the field of Business Analytics is best suited for your career growth. 

Here, we have come up with the answers to the most frequently asked questions that might help you in deciding your career path. 

What is Business Analytics? 

Business Analytics is the statistical and methodological analysis of the data generated by an enterprise to help describe, predict and inform business decisions. It is applicable in all the areas ranging from marketing, human resources, finance and operations. Business Analytics helps in fact-based decision making by providing all the negative and positive aspects of a business model. It also helps check business performance, provide insights, and drive recommendations to improve performance. Business analytics makes use of the combination of management, business & computer science and bridges the gap between management and technology. 

Why study Business Analytics?

With the world being driven by the technology with more and more data being produced and the birth of Big Data, Internet of Things (IoT) and the vast usage of social media, it has become important to analyze the data produced. It is crucial for companies and governmental & non-governmental organizations to make productive use of the data in improving their work and predicting their business growth. This has given rise to the demand for data analytics jobs. If you are looking for a promising yet challenging career in business, a course in Business Analytics can be the best choice. This course will equip you with the technical and statistical knowledge required to cover the required skills gap and will make you ready for contributing to the growing data-based companies. 

Who should study Business Analytics?

This field is the best choice for the students with commerce, business, management or computer science background and who wish to make their career in data analytics.  It is also useful for professionals who are working in companies that require data analytics. It can add to your skills and help in your career growth. 

What is the scope of Business Analytics? 

Business Analytics is an emerging discipline and demand for data analytics is increasing exponentially. It has applications in a wide array of fields.  A course in this discipline can help you get into several organizations that require skilled analytics graduates. Business Analytics as a field has several components and hence requires professionals for several different roles. 

According to the Glassdoor Job Search Platform, a course in this field can help you gain roles such as business analyst, analytics associate, business intelligence engineer, operations analyst, product analyst, business analytics consultant, competitive analytics coordinator, among others. 

What are the top 10 universities in the world for MS in Business Analytics? 

As per the QS World University Rankings 2020, these top 10 universities offer the best courses in Business Analytics: 

  1. MIT Sloan School of Management, Massachusetts Institute of Technology, USA
  2. Anderson School of Management, University of California, Los Angeles, USA
  3. ESSEC Business School, Paris, France 
  4. McCombs School of Business, The University of Texas, Austin, USA
  5. Imperial College Business School, Imperial College London, UK
  6. Marshall School of Business, University of Southern California, USA
  7. Alliance Manchester Business School, The University of Manchester, UK
  8. Warwick Business School, University of Warwick, UK
  9. University of Edinburgh Business School, The University of Edinburgh, UK
  10. Carlson School of Management, University of Minnesota, US

Kindly Note: The USA and the UK stand among the top study destinations for a course in Business Analytics.

What are the famous companies that need Business Analytics Professionals? 

A career in business analytics can help you grab a job in various different private and governmental organizations.  It is not capped to just the data companies but also includes public and private banks, universities, food companies, hospitals, space research organizations, casinos, etc. 

Top 10 multinational Business Analytics companies based on their products, work quality, revenue generated per year and number of employees, include:

  1. SAP
  2. Salesforce
  3. Tableau
  4. Microsoft
  5. Qlik
  6. IBM
  7. SAS
  8. MicroStrategy
  9. Oracle
  10. Alteryx  

What is the salary range of a Business Analytics Professional? 

As per the Glassdoor salary reviews, a business analytics professional can make an annual earning within an approximate range of $33,000- $92,000 USD (~ INR 25- 65 Lakhs) per annum, depending on the job role assigned. 

Business Analytics helps make better decisions across all levels of an organization. It also plays an important role in data security which is compelling companies to hire more people for managing their data. A master’s course in business analytics will provide the requisite skills and a promising career. If you decide to go abroad for a master’s in Business Analytics and stumble anywhere along the path, feel free to contact our student support team for any kind of assistance. 

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